With sales cycles lasting 6 months or longer and targeting C-level and SVP-level executives, Stella needed a solution to streamline her team's research and outreach process for high-stakes deals.
It's mind-numbing how much research is required for committee-based purchasing.
Challenges
Before Aomni, Stella Yu, CEO and founder of Stella Results faced several significant challenges while navigating long and competitive sales cycles.
- Time-intensive research: Stella's team spent many hours manually researching companies on Google and meticulously curating information about her buyers before reaching out.
- Lengthy outreach process: It typically took over 40 touches before receiving a meaningful response from enterprise decision makers, resulting in sales cycles that could stretch up to 18 months.
- Competitive content creation: Crafting personalized, compelling email content and subject lines is crucial in a highly competitive market, requiring significant time and creativity.
- Winning and retaining accounts: Creating tailored PowerPoint presentations for each client to justify services and showcase value required even more manual work for her and her team.
Aomni saves us hours identifying what's going on with the company and where are they spending money and time.
Solution
Adopting Aomni provided a comprehensive, time-saving solution for her prospect research and pipeline development workflows:
- Automated company research: Aomni's AI-powered research capabilities save Stella hours of manual work per prospect, providing comprehensive company reports in minutes.
- Intelligent value propositions: The platform generates tailored value propositions for each prospect, considering their specific business context and challenges.
- Multi-source synthesis: Aomni synthesizes information from 100’s of sources, providing a more comprehensive view than single-source solutions.
- Real-time updates: Up-to-date company reports and event tracking keep Stella informed of the latest developments in her target accounts.
The amazing thing that Aomni has done is deliver accurate research and enhanced credibility. It’s 100 percent spot on and reduced my cognitive load.
Outcomes
Implementing Aomni yielded significant benefits for Stella Results:
- Dramatic time savings: Research time was cut from hours to minutes per prospect, allowing Stella to focus more on strategy and client interaction. As Stella puts it, "Aomni saves me hours of time, like literally hours."
- Improved prospect insights: Aomni's company research proved highly accurate, often aligning with or surpassing Stella's own findings from annual reports.
- Accelerated sales cycle: Enhanced value proposition creation helped Stella make more impactful first impressions, potentially reducing the number of touchpoints needed before engagement.
- Reduced cognitive load: Aomni's synthesized insights significantly decreased the mental effort required to connect data points and create action plans, allowing for more strategic thinking. As Stella describes, Aomni "saves all of your brain power in figuring out how to build the case" when dealing with the "fire hose of data and content" in enterprise sales.
- Increased deal size: With Aomni's support, Stella was able to close a mid-six figure deal, demonstrating the tool's effectiveness in high-value enterprise sales.
Aomni has transformed Stella's approach to enterprise sales, offering deep insights, comprehensive research, and personalized value propositions. As she continues to grow her book of business as a top sales leader, Aomni remains a vital asset in achieving her business objectives and maintaining a competitive edge.