Guide

For startups looking to gain a competitive edge, attract investors, or roll out a new product or service, a SWOT analysis can offer actionable steps when approached thoughtfully.

This guide will walk through everything you need to know about prospect research in 2024, with a focus on tactics and tools built for companies selling products and services in the B2B space.

Our team of experts is here to break down the account planning process and share our tried and tested methodologies for success.

Let’s delve into why it’s important to understand the tech stacks of different companies and how to go about it effectively.