5 Competitive Commercials

Published on July 24, 2023 by Sawyer Middeleer

5 Competitive Commercials

In the ever-evolving business landscape, standing out from the crowd is no easy endeavor. With numerous brands vying for customers' attention, creating effective competitive commercials has never been more crucial.

Success lies not only in having a unique product or service offering but also in outperforming your competition creatively and engagingly. This is where high-quality, competitive commercials come into play.

From churning out emotional narratives to using humor to connect with audiences, commercials can significantly impact consumer perception and behavior when done right.

In this blog post, we pull back the curtain on five competitive commercials from various industries that have extraordinarily set themselves apart. We'll delve into the components that made these commercial spots shine and how they created significant impact.

1. Apple's "1984"

An all-time classic, Apple’s “1984” commercial still tops any list of successful advertising campaigns. Made for the introduction of the Macintosh computer, this ad, directed by Ridley Scott, was a potent mix of a compelling narrative and impressive visuals.

The commercial draws parallels with George Orwell's dystopian novel "1984," showcasing Apple's insurgent spirit and its commitment to disrupt traditional norms. Its appeal did not merely lie in the aesthetics but also its ability to evoke a powerful emotional response and challenge the status quo.

2. Old Spice's "The Man Your Man Could Smell Like"

When discussing competitive commercials, it is impossible not to mention Old Spice’s iconic 2010 commercial. Known as "The Man Your Man Could Smell Like", this ad veered from pedestrian cologne advertisement norms, capitalizing on humor, unexpected twists, and memorable quotable lines.

The bold and humorous approach not only caught viewers' attention but also revolutionized Old Spice’s brand image from a classic, somewhat dated brand, to one which could resonate with a younger demographic.

3. GEICO's Hump Day Commercial

Capitalizing on an innocent humor approach, the American auto insurance company GEICO, created a buzz with their “Hump Day” commercial. The ad humorously features a happy camel celebrating Wednesday, popularly referred to as 'hump day,' much to the annoyance of its corporate co-workers.

This campaign quickly became a cultural phenomenon, resonating with viewers due to its relatability, successful timing, and clever use of humor. No one can forget the infamous line, "Guess what day it is?!" once heard.

4. Nike's "Just Do It" feat. Colin Kaepernick

Nike has always been at the forefront of creating inspirational and impactful ads. However, their 2018 "Just Do It" campaign featuring Colin Kaepernick, the American football quarterback and civil rights activist, was a cut above the rest.

The ad masterfully weaved Kaepernick's controversial decision to kneel during the national anthem as a form of protest against racial inequality in America into a powerful narrative about sacrifice and belief. It was a risky move, but one that ultimately paid off by driving conversations, sparking discourse and reinforcing Nike’s position as an inclusive and socially conscious brand.

5. Dos Equis's "The Most Interesting Man in the World"

With Dos Equis’s “The Most Interesting Man in the World” campaign, the beer company reshaped their brand image while creating an iconic advertising character. Dos Equis concocted a fictional embodiment of worldly sophistication and suave in the character, leading their commercials to be memorable and engaging.

This campaign ran successfully for ten years, proving an enduring connection with the audience and drastically boosting the brand's sales in North America.


These five competitive commercials exemplify distinct and effective approaches to advertising. Each ad, while unique, achieved a similar outcome – they captured attention, drove conversations, and left memorable impressions.

As we navigate an increasingly crowded advertising landscape, the importance of crafting compelling and competitive commercials cannot be understated. These commercials serve as inspiring examples of how to step away from traditional norms and produce effective yet unconventional advertisements.

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