Deal inspections are a critical component of any effective sales management process, but often, they are conducted in a procedural or checkbox fashion that fails to unearth underlying issues or opportunities. When executed with depth and focus, a deal inspection can be a turning point in the sales cycle - providing clarity, guidance, and strategy to best position the deal for closure.
To elevate deal inspections beyond surface-level checkpoints, here are six essential questions reps and managers should ask. These questions not only aim to provide a clearer understanding of the deal's health but also serve to align strategy, uncover potential obstacles, and solidify the path to a successful close.
Understanding the precise nature of the customer’s pain points is foundational. It allows you to tailor your value proposition so that it resonates deeply with the customer's needs. Inquire about the strategic business objectives of the customer and how these tie into the issues they're currently facing.
Take a deep dive by asking:
This question ensures the sales team remains customer-centric and ties the product's capabilities directly to resolving the customer's issues.
Identifying and engaging with the right stakeholders is a make-or-break aspect of any deal. It’s vital to have a granular understanding of the decision-making unit for each opportunity.
The key aspects to explore include:
Engagement isn’t binary - it’s a spectrum. A deal inspection should quantify this engagement and strategize ways to elevate it.
A promising dialogue doesn't necessarily indicate a serious intent to buy. It's vital to look for tangible actions taken by the prospect that indicate a commitment to proceed.
Consider the following:
This line of questioning validates the deal's progression and pinpoints the necessary steps to maintain momentum.
Even when a customer’s need aligns perfectly with your solution, competition cannot be ignored. A thorough deal inspection assesses both known and potential competitive threats and how you stand out.
Ask yourself:
This question is about reaffirming your value proposition and ensuring it's perceived as superior within the client's specific context.
Every customer has a particular journey they follow to purchase. This becomes even more complex in B2B environments with longer sales cycles.
The relevant insights to gather include:
Ensuring your sales strategy mirrors the customer’s buying process can be crucial in avoiding misalignments and unexpected setbacks.
Every sale comes with its set of risks. Proactively identifying and mitigating them can be the difference between a won or lost deal.
Reflection should be given to:
Adequate risk management sets a safety net, ensuring the deal has the resilience to withstand unforeseeable challenges.
A rigorous deal inspection is not a mere formality but a strategic necessity in the sales process. It necessitates asking probing questions and requiring evidence-based responses. When you dissect a deal with these questions, you go beyond the surface level, gauging the deal’s real status, foreseeing possible challenges, and shaping a strategy that maximizes the chances of success. It’s also essential to rely on efficient tools and technologies like Aomni that can streamline deal inspections by providing real-time insights and actionable data, further enhancing the sales strategy.