External Resource Links Podcasts Articles And More

Published on November 1, 2023 by Sawyer Middeleer

External Resource Links Podcasts Articles And More

As the pace of change in B2B sales and marketing accelerates, professionals in the space must continuously educate themselves to stay ahead of the curve. One of the most efficient ways to stay informed is by drawing knowledge from a wealth of external resources, including podcasts, articles, webinars, books, and more.

The influx of these resources has been unprecedented. To help you sift through the noise and focus on what's beneficial, we've curated a list of insightful and actionable resources that can not only keep you updated with the latest trends but also provide you with strategies to implement in your day-to-day operations.

Podcasts: Learn on the Go

The Sales Hacker Podcast offers invaluable insights from leading sales professionals. Each episode focuses on the practical strategies working on the front lines of sales teams. Listen in for diverse topics ranging from scaling your sales team to incorporating modern sales technologies.

The B2B Growth Show is perfect for those seeking a broader understanding of B2B marketing in addition to sales. The podcast covers a range of topics including leadership, strategic marketing, and content creation, with lessons that can be applied to businesses at various growth stages.

The Advanced Selling Podcast is hosted by sales veterans Bryan Neale and Bill Caskey. They deliver direct, actionable advice in each episode aimed at sales professionals looking to improve their techniques and results. With a side of humor, this podcast makes for both an educational and entertaining listen.

Articles: Deep Dives into Subjects

Harvard Business Review (HBR) Sales Channel is an excellent source for research-based articles covering innovative sales strategies and leadership insights. While some content is behind a paywall, the caliber of the information provided makes it worth the investment.

Salesforce Blog offers a treasure trove of insights into customer relationship management (CRM), sales strategies, and industry-specific sales tactics. Whether you are in the market for a CRM tool or not, the Salesforce Blog can be a valuable resource for best practices and trends.

HubSpot Sales Blog is a go-to for those looking for tips, tools, and templates to help close more deals. The blog publishes content that is both foundational for new sales professionals and advanced for seasoned sales leaders.

Webinars: Interactive Learning

Sandler Training not only offers sales and leadership training but frequently hosts webinars covering key areas such as prospecting, negotiation, and closing tactics. Their content is often tailored for both individual sales contributors and those leading sales teams.

SiriusDecisions specializes in providing data-driven insights and webinars that tackle complex B2B sales and marketing challenges. Their sessions often spotlight the intersection of marketing and sales.

LinkedIn Sales Solutions offers webinars that tap into LinkedIn's wealth of sales data. Topics range from leveraging LinkedIn for prospecting to understanding the social selling index.

Books: In-Depth Knowledge

"SPIN Selling," by Neil Rackham is a seminal book that introduces the SPIN (Situation, Problem, Implication, Need-Payoff) technique. It's a must-read for anyone involved in complex B2B sales.

"The Challenger Sale," by Matthew Dixon and Brent Adamson is based on an exhaustive study of thousands of sales reps across industries. The authors challenge traditional sales thinking and present a new approach to selling.

"Predictable Revenue," by Aaron Ross and Marylou Tyler is perfect for sales leaders looking to build a scalable sales machine. The book outlines the processes Ross implemented while at Salesforce to help create a billion-dollar revenue stream.

Additional Resources

Gartner for Sales Leaders provides reports, case studies, and tools that cover emerging trends and actionable insights for B2B sales. The insights here are grounded in extensive research and analysis.

MOZ Blog is a treasure chest of knowledge for professionals wanting to improve their SEO and content marketing efforts. MOZ offers tools and data to help you increase your sales team's online visibility and attract quality leads.

TED Talks might not be your first thought for sales advice, but the platform has a wealth of talks on effective communication, leadership, and psychology that can help develop soft skills crucial for sales success.

Leveraging Resources for Growth

It's not just about accessing these resources but also implementing what you learn into your growth strategy. Here are ways to leverage these resources effectively:

  1. Curate Content: Keep a repository of the podcasts, articles, and books that resonate with you. Use tools like Pocket or Evernote to organize and revisit them.
  2. Share Learnings: Disseminate the knowledge through regular team meetings or Slack channels dedicated to learning.
  3. Action Plans: For each piece of content you consume, write down at least one actionable step you can take to improve your processes or strategies.
  4. Stay Consistent: Dedicate regular time in your schedule for learning. Whether it's during your commute or as part of your morning routine, make it a habit.
  5. Community Interaction: Engage with the authors or hosts of the content. Asking questions or starting discussions can enhance your understanding and provide networking opportunities.

Conclusion

Investing time into professional development through external resources can spark innovation and drive results within your sales processes. It's important not to get overwhelmed by the sheer volume available, but to select and focus on resources that align with your business goals and learning preferences.

In an ever-evolving field like B2B sales, staying informed, inspired, and equipped with cutting-edge strategies is essential for outperforming competition and driving growth. Acting upon the knowledge accrued from these resources can be the differentiator in your professional journey. And remember, learning is an ongoing process – the more you engage with these materials, the more prepared you’ll be to face the challenges ahead.

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