In a fast-paced and hyper-competitive business ecosystem, sales teams are always in need of strategic direction to close deals successfully. Among many sales tools, one incredibly effective and widely used tool is the battlecard. Battlecards hold critical information about your competitors, helping your sales team to anticipate and answer questions, resolve objections, and highlight your unique strengths. But how do you measure your battlecard strategy's effectiveness? Through industry benchmarks and tracking of competitors.
In this article, we will delve deeper into industry benchmarks, monitoring of competitors, and the creation of effective battlecards.
Industry benchmarks are measures of the best, average, or worst performance in an industry. They provide actionable insights to compare and track your company's performance and examine areas of potential improvement. Such standards can be leveraged to measure several parameters, from the average deal size and churn rates to win rates and customer acquisition costs.
Used well, industry benchmarks can aid in setting ambitious yet achievable goals, diagnosing performance issues, and formulating successful strategies. They can also reveal the best practices and pitfalls to avoid in your industries. Using the benchmarks as a baseline, you can better decide which competitor companies should be depicted in your battlecards.
Competitive tracking isn’t just about knowing who your competitors are and what they're currently offering. It's about understanding how changes in their strategy may affect your business. Conducting regular, strategic competitor evaluations will help you determine who your competitors are today and who they might be tomorrow.
For effective competitor tracking, focus on parameters such as:
This constant monitoring and aggregation of data will provide valuable insights to wisely strategize your sales approach and generate comprehensive battlecards.
Now, the question is – how does one create an effective battlecard? When done right, battlecards can be the ultimate tool in your sales team’s arsenal. Here's how to create them:
There’s no denying that handmade battlecards are time-consuming, especially with the need for constant updates. But AI platforms such as Aomni offer a solution. They can conduct real-time account research, give actionable competitive insights, and generate personalized sales content in no time, all without the need for human effort.
The battle of winning clients in today’s competitive landscape is not fought blindfolded. Your sales team needs the right intelligence to win sales objectives successfully. Leveraging industry benchmarks and tracking competitors aids in crafting powerful battlecards, equipping your sales team to respond deftly to client queries, and overcome objections.
If you're looking for an innovative solution to keep up with this fast-paced sales environment, Aomni can be your strategic partner. By providing detailed competitor insights and creating up-to-date battlecards, Aomni empowers your sales team to stay ahead of the curve, always.