Product Launch Questions

Published on October 18, 2023 by Sawyer Middeleer

Product Launch Questions

When launching a new product, countless questions besiege the minds of the product management and marketing teams. With such high stakes, this is far from surprising. A successful product launch can catapult a company to new heights, while an unsuccessful one can result in significant losses.

To guide a product launch towards success, asking the right product launch questions is key. However, the nature of these questions may not be immediately apparent, especially for startups unfamiliar with the process.

In this guide, we will tackle the most meaningful questions that should be at the top of any product launch strategy.

Market Understanding

Understanding the market is the first essential step. Here are some guiding questions:

  • Who are our target customers, and what problems do they face?
  • What needs does our product meet, and how will it enhance customers' lives?
  • Who are our main competitors, and how does our product stand out from them?
  • How big is the market opportunity? Is the market shrinking, stable, or growing?

Product Understanding

Coming to grips with the product's capability is crucial. Here are some key questions:

  • How does our product or service function, and what benefits does it deliver?
  • Can working demos be created for initial customer tests and sales calls?
  • What unique features or aspects does our product offer compared to competitors?
  • What does the product roadmap look like for continual enhancements after launch?

Pricing Strategy

Deciding how much to charge for your product can mean the difference between success and failure. Here are some guiding questions:

  • What is the competition's pricing and what value does our product offer relative to theirs?
  • What's our pricing model? Will we opt for a one-time purchase, a subscription-based model, or something else?
  • Do we have a plan for a free/trial version or a freemium model to incentivize first-time users?
  • How does our pricing strategy align with our overall business goals, such as profitability, growth, and market penetration?

Launch Messaging

Having a compelling message about your product is a challenge. Here is your checklist:

  • What is our product's unique value proposition?
  • How are we articulating our product's unique benefits in relatable, customer-focused terms?
  • Are our product's name, tagline, and logo clear, appealing, and reflective of its value proposition?
  • Have we prepared compelling sales scripts for our teams?

Go-to-Market Strategy

Finding an effective way to present your product to the market is key. Here's what to ask:

  • What marketing strategies and tactics will we use to reach our target audience?
  • What is our product's availability (regional, national, international) at launch?
  • What sales channels (online, brick-and-mortar, partnerships) will we use to distribute our product?
  • How will our marketing initiatives tie into our sales strategy?

Post-Launch Follow Up

Ensuring success after the product has been introduced to the market is vital. Here are the questions to ask:

  • How will we gather customer feedback and further refine our product post-launch?
  • What tools will we use to track launch analytics, such as usage, sales, and customer acquisition costs?
  • What are our targets for customer acquisition, market share, and revenue during the initial period post-launch?
  • How will we handle customer support and service issues that may arise post-launch?

Contingency Planning

Recognizing potential roadblocks and being prepared to circumvent them can save a lot of headaches. These are some questions you can ask:

  • What are the potential obstacles in product development, manufacturing, or distribution we need to plan for?
  • Do we have a crisis management plan in case something goes wrong during the product launch?
  • Have we anticipated possible user issues and prepared detailed FAQs or help guides?


Product launches can be a daunting endeavor, full of head-spinning questions. By asking the right queries at the right time, you can make your product launch a smooth and successful process.

When evaluating these questions, consider bringing in tools like Aomni that can provide real-time insight on market trends and customer preferences to better inform your strategies. Embarking on a structured and targeted approach, armed with data and insights, will ensure that your product lands with a splash rather than a thud. Good luck with your product launch journey!

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