Sales Battlecards

Published on December 23, 2023 by Sawyer Middeleer

Sales Battlecards

Navigating the battlefield of sales isn't for the faint-hearted. The competition is cut-throat, customers are more demanding, and the landscape changes rapidly. In such an environment, tools that enable your sales team to face these challenges effectively are paramount to your success and a higher win rate. One such resource is the sales battlecard.

Regarded as a secret weapon, the sales battlecard is a portfolio of information that executes the perfect play for every sales scenario. Thoroughly researched and well-implemented, it can give your sales team the edge they need.

Understanding Sales Battlecards

Each battlecard is a concise sheet of pertinent information that helps your sales team overcome objections, differentiate your offering, desensitize price, and articulate value. They are prepared by the sales enablement or product marketing team and are tailored for different competitor threats and challenges your sales team encounters during the sales process.

The aim is to empower your sales team to have meaningful interaction with prospects and customers, build confidence, lavish them with knowledge and help close deals faster.

Crafting Highly Effective Sales Battlecards

Creating the perfect sales battlecard isn't about bombarding your team with pages of information; it's about delivering the right information sparingly to ensure results. The condensed information allows for quick grasp, prevents information overload, and foster better utilization rates among your sales team. Here's how to craft highly effective sales battlecards:

Understand Your Team's Needs: All battlecards are not created equal. The first step to creating a battlecard is knowing who it's intended for and the specific challenge it should solve. Engage with your team, understand their pain-points, comprehend what sort of ammunition they need before you start developing your battlecards.

Gather Data: Use both internal and external channels to collect information. Internally, you can gain insights from customer feedback, sales team feedback, product teams, and market research. Externally, you can leverage industry research, competitor’s web presence, social media, analyst reports, and so forth.

Keep it Simple and Actionable: This can't be overstated. Your battlecard should be precise and speak directly to your intended audience. It should resonate with their unique pain points, obstacles, and objections. Distill lengthy information into simple, concise statements or questions. Complexity will only make your battlecard less effective.

Regular Updates: A battlecard is not a one-off project. Given the dynamic nature of the market and competition, it needs to be updated regularly to stay relevant and effective. To ensure your team always has up-to-date ammunition, frequently revisit, and adjust accordingly.

Necessary Components of a Sales Battlecard

Sales battlecards can contain various components based on unique situations and competitors. However, some universally important elements are:

  • Company Overview: Facts about the competitor’s company size, values, market position, and products.
  • Product Comparison: A side-by-side comparison of your product and your competitor's.
  • Unique Value Proposition: Clear depiction of where your organization stands out.
  • Objection Handling: Process for addressing common customer objections.
  • Strategic Play: Instructions on how to tactfully position your offerings.
  • Questions to Uncover Needs: Probing questions tailored to customer pain points and needs.

Battlecards with Aomni - Making the Difference

The process of creating, maintaining, and distributing battlecards can be an arduous task. This is where Aomni steps in - an AI platform with capabilities of creating up-to-date, relevant, and effective battlecards in record time. Not only does it relieve the stress of creation and update, but it also equips your team with a steady supply of battlecards that make a difference, saving time and boosting revenue.


Sales battlecards are a critical tool in a sales team's arsenal, providing them with the much-needed support to win deals. However, their effectiveness is contingent on their relevance, the precision of information, simplicity, and regular updates. Used rightly, these cards can bolster your sales team’s confidence, differentiate your offering, and eventually maximize your win rates.

With advanced tools like Aomni, creating sales battlecards has become a simpler, faster, and a more efficient task, giving your sales team exactly what they need, when they need it.

Take your workflow to the next level